The
Idaho Shop.com is owned and operated by P&R Marketing, L.L.C.
of Idaho. The company was formed in January of 2000. It is made
up of two partners; Jeff Pedersen and David Roper. The decision
that these two middle aged men made to expand their world into the
Internet was based on two separate events.
Jeff
began his work life as a mechanic of diesel trucks. A few years
back he ventured into the sales end of those big trucks. He always
felt that there were other ways to use his talents. In September
of the year 1999, he attended a seminar on Internet commerce. He
went there primarily to find out how to sell his trucks online.
He came away with much more. He decided to purchase some electronic
storefronts and then set out to market them. One of the people he
contacted was David. His working life had been in a family owned
chain of clothing stores. At almost the precise time Jeff contacted
David, the decision to close the clothing stores had been made.
Instead of selling an electronic storefront for clothing, Jeff sold
David on a new career. Having been close friends for a number of
years, a partnership began. Learning all they could about this new
adventure from top professionals, they began to build an e-commerce
website.
This
site was launched in March of 2000. From a beginning of no traffic
at all, their website began to receive more and more visitors. By
staying on top of the "game" of website design and marketing,
this original website has undergone a number of complete design
changes. By 2001, The Idaho Shop.com had received thousands and
thousands of page views. The work to improve this website continues.
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